MSP Growth Roundtable
A cohort-style peer group for MSPs who want more consistent growth and stronger client-facing conversations around managed services and cybersecurity.
An MSP peer group led by a Sandler sales coach with deep MSP experience. Built for real opportunities, real objections, and the situations you’re handling right now. The focus is growth: convert more of the right new prospects, expand existing client relationships with confidence, and build a stronger referral flywheel through better client conversations and outcomes.
1 hour every other week
Peer learning and accountability
Scenario-driven, interactive sessions
Optional AI role-play practice
Why MSP growth gets inconsistent
A lot of MSPs are technically strong, but growth stalls or stays inconsistent when the client-facing side is informal.
This Roundtable is built for the moments that usually decide the deal:
- Giving away too much free consulting in presales
- Prospects shopping the proposal or stalling late
- Chasing bad-fit clients that drain margin and churn later
- Sales conversations staying too technical for owners and CFOs
- Cybersecurity turning into tool talk and compliance jargon
- Discounting because urgency and decision process were never established early
- Founder-led or technical-led sales that never becomes a repeatable process
The goal is a more consultative approach that helps you sell outcomes, drive urgency, and lead better security conversations without sounding salesy.
What the Roundtable is
The MSP Growth Roundtable is a peer group cohort for MSPs who want more consistent growth and stronger client-facing conversations, especially around managed services and cybersecurity.
It combines:
- A proven sales framework led by a Sandler sales trainer with deep MSP experience
- Peer learning and accountability from a committed group of MSPs
- Practical, scenario-driven discussion based on what’s happening in your pipeline
- Repeatable habits that improve how you qualify, discover, and drive decisions with SMB leaders
Not a lecture series
This is interactive and discussion-driven. You bring real scenarios. We workshop them together.
How it works
- Live sessions led by a Sandler sales trainer with MSP industry experience
- 1 hour every other week (2 hours per month)
- High participation, discussion-driven format
- Compounding value as the cohort stays consistent and committed
Designed to be lightweight on time, with results that build when you apply one concept between sessions.
What you should expect to get better at
Participants build confidence and consistency in the parts of the sales process that most MSPs never had time to systematize.
- Discovery that uncovers real business pain and urgency
- Qualification that disqualifies bad-fit deals earlier
- Talking about cyber risk in business terms, not tool features
- Handling objections earlier so price pressure and discounting drops
- Keeping control of deal process and next steps instead of getting strung along
- Running cleaner, more professional conversations that feel consultative and natural
Over time, the intent is a shared language and repeatable process that makes growth more predictable.
What happens in sessions
Sessions are built around practical improvement, not theory.
- Sales fundamentals applied to MSP realities, managed services and cybersecurity
- Real scenarios participants are dealing with right now
- Role play and practice on talk tracks, objection handling, and discovery
- Peer discussion and shared learning from other MSPs facing similar situations
- Accountability and encouragement to apply at least one concept between sessions
The goal is simple: show up in real pipeline and real client outcomes.
Optional AI role-play practice
Participants can access an AI role-play tool designed to help you practice realistic prospect and client conversations.
Skill-Focused Repetition
Practice a specific technique from the Roundtable (discovery, upfront agreements, objection handling)
Decision-Maker Simulation
Role play with realistic buyer personas (owner, CFO, operations leader)
Performance Playback
Record practice sessions, review, and improve over time
Who it’s for
This is for MSPs of many sizes, especially teams where owners or technical leaders handle sales.
Recommended attendees:
- Owners and principals
- Sales roles (AEs, BDRs, etc.)
- Account managers and client success
- vCIOs and service leaders in client strategy conversations
- Anyone responsible for new logos, renewals, expansions, or account growth
- Anyone involved in deciding whether the MSP should participate
How this fits with PORT1’s mission
The MSP Growth Roundtable is a separate offering focused on improving MSP growth conversations and client leadership, especially around cybersecurity and managed services outcomes.
It’s designed to be valuable regardless of what tools or vendors you sell. This is about leading better revenue conversations and guiding SMB decision makers to informed actions.
What makes it different than typical training
Real-World MSP Application
Peer group format with real MSP scenarios, not generic sales theory
Purpose-Built for MSPs
MSP-specific focus: managed services and cybersecurity for SMB buyers
Communication-Driven Selling
Emphasis on communication, leadership, and consultative process
Cohort-Based Accountability
A consistent cohort where trust and accountability build over time
Built for Your Schedule
Lightweight time commitment that fits real MSP schedules
FAQs
It’s both. It uses a proven sales framework led by a Sandler trainer, delivered as a cohort-style peer group where MSPs learn together, workshop real scenarios, and build repeatable habits over time.
Anyone involved in revenue conversations or account growth. Owners, sales, account managers, vCIOs, and service leaders are all great fits. It’s especially valuable when the owner or technical leadership is part of selling.
No. This is designed for MSPs with or without dedicated sales roles. If you have people involved in sales or account growth, they can benefit.
The Roundtable meets for 1 hour every other week (2 hours per month). The biggest gains come when participants apply what they learn between sessions, even in small ways.
It is MSP-specific. The focus is on selling managed services and cybersecurity to SMBs, including how to communicate risk and outcomes to business decision makers.
The core focus is sales execution: discovery, qualification, messaging, objection handling, and driving decisions. Lead generation may come up in discussion, but it isn’t the primary focus.
The Roundtable works best when the cohort is consistent. If your team expects to attend only occasionally, it may not be the right fit. MSPs see the most value when the same people show up and engage each time.
The Roundtable is designed as a peer environment. MSPs are often in different regions and can learn a lot from each other. The intent is to build trust and shared learning, not competition.
Yes. MSPs can apply to attend a live session for free to see the format, ask questions, and decide if it’s a fit.
It’s built for MSPs who want to grow and improve client-facing conversations. If you want it to be partner-only, we can adjust this wording.
If you want a more consistent, consultative way to run MSP growth conversations, this Roundtable is built to help.